Local Business, Products
About This Project


Down-to-earth copywriting for eco-friendly petcare company

Noudle Pets is dedicated to creating better products for pups, their people, and the planet. For this project, I was brought in to create down-to-earth, fun-to-read copy for their new e-commerce website.

We went for dog-people language for this project. That meant amping up the joys of life as an adventure dog and the dreads of bathtime. The goal? To inspire dog owners to try out their new line of clean, conscious, and accessible shampoudles.

Here’s what we came up with.