Why every therapist needs a website

Every therapist needs a website. 

Even if you have a full client load and a steady stream of referrals. Even if you’re not tech-savvy. Even if you think you don’t have anything to say that hasn’t already been said. Trust me, your website is not just a nice to have – it’s a super powerful way to connect with clients, establish credibility, and take some of the busy work out of running your business.

Let’s start with the basics. 

What should your therapist website include? At a minimum, you’ll want…

  • A Homepage that introduces yourself and your practice
  • An About Page that goes into more detail about your training and experience
  • A Services Page that describes what you offer and how you work
  • A Contact Page that makes it easy for potential clients to get in touch. 
  • Optional: Individual Services Pages where you can go into more detail about each of your offerings
  • Optional: A Blog to boost your local SEO or share expertise with existing clients. 
  • Optional: A Resources Page where you recommend books and websites that your clients might find helpful
  • Optional: A Testimonials Page where past clients can rave about how amazing you are (because you are amazing, right?).
  • I’ve worked with lots of therapist and often hear the same thing –  “I’m a therapist – I don’t want to be constantly promoting myself.”

I hear you – most therapists go into the field because of a sense of altruism or greatest purpose. But here’s the thing: having a website doesn’t have to be about shameless self-promotion. It’s about providing a service to your clients and potential clients. Think of it this way: if you were looking for a therapist, wouldn’t you want to know more about them before making an appointment? Wouldn’t you want to get a sense of their approach and their personality? Wouldn’t you want to feel like you’re making an informed decision? Your website can help you provide all of that.

Let’s say you’re a therapist who specializes in trauma. You could use your website to explain what trauma is, how it affects people, and what kinds of therapies are effective in treating it. You could share stories from your own clients (with their permission, obviously) to illustrate how you work. You could offer some resources for people who are struggling with trauma but aren’t quite ready to make an appointment yet. And you could also mention that you happen to be taking new clients right now. None of this has to feel pushy or sales-y. It’s just you putting yourself out there.

Your website can also help you build a sense of community with your clients. This is especially important if you’re doing remote therapy and don’t have the benefit of a physical location where clients have a greater sense of community. On your website, you could have a section for client stories or testimonials (again, with their permission), a blog where you share your thoughts on current events or pop culture, or a forum where clients can ask each other for advice. You could even use social media to extend the conversation beyond your website.

Okay, so now you’re convinced that you need a website. But what if you’re not tech-savvy? What if the thought of building a website from scratch stresses you out?

There are plenty of options. First of all, you don’t have to build your website yourself. You can always hire a web developer for therapists (we do that!) or use website builders like Wix, Squarespace, or WordPress. These platforms have user-friendly templates and drag-and-drop editors that make it easy to create a website that looks professional and polished. Some of them even offer features specifically for therapists, such as online scheduling and secure messaging. Especially if you’re just starting out or don’t have a lot of spare cash, website builders are a great way to get your online presence up and running.

Another concern you might have is privacy and security. After all, therapy is a confidential process, and you don’t want to put your clients’ information at risk. Again, there are solutions for this. Most website builders offer SSL (secure socket layer) encryption, which means that any data that passes between your website and your clients (such as contact forms or online appointment scheduling) is encrypted and secure. You can also use HIPAA-compliant email and messaging platforms to communicate with clients. And of course, you should have a clear privacy policy on your website that explains how you handle client information and what your clients can expect in terms of confidentiality.

How to Promote Your Website

Okay, so you’ve built your website, you’ve made it look pretty, and you’ve ensured that it’s secure. Now what? Well, now you have to promote it! Don’t make the mistake of thinking that just because you have a website, people will automatically find it. You need to be proactive about sharing it with the world. Here are some ideas:

  • Add your website URL to your email signature and business cards
  • Include your website on your Psychology Today or other directory listings
  • Use social media to share links to your blog posts or resources page
  • Reach out to local media outlets and offer to write a guest column on a therapy-related topic
  • Consider investing in online advertising or Google AdWords
  • Collaborate with other therapists or complementary health professionals to cross-promote each other’s websitesRemember, your website is not a set-it-and-forget-it kind of thing. It’s an ongoing project that requires care and attention. You should update your blog regularly, add new resources as you come across them, and tweak your design or copy if you find that something isn’t working. You should also be responsive to client feedback. If you notice that clients are having trouble finding information on your website or are confused about your services, take that as an opportunity to make some improvements.

At the end of the day, your website is a reflection of you and your practice. It’s an opportunity to showcase your expertise, connect with clients, and contribute to the larger conversation about mental health. Don’t think of it as a burden or a chore. Think of it as an extension of your therapy room, a place where you can continue to support your clients even when they’re not in session. And who knows, maybe you’ll even find that you enjoy it! After all, therapy is all about growth and change, and building a website is a chance to practice what you preach.

Whether you’ve been working for a while or are  a brand-new therapist, whether you’re tech-savvy or technologically challenged, there’s no excuse not to have an online presence. Your clients (and potential clients) are out there, searching for someone like you. Make it easy for them to find you, and make it worth their while when they do. You’ve got this!

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    Taylor of More Outlandish

    THIS IS More Outlandish, Baby.

    DIY workshops, web design, and copywriting for entrepreneurs and creatives that do things differently and want to look really good online. Here’s our story.

    Plan Your Damn Website - Workshop

    Free Workshop: Plan Your Damn Website

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    FREE Workshop: Plan Your Damn Website

    Let me guess – you didn’t start your own business because you love making websites. But that doesn’t mean you don’t need a good one!

    Make the process of a DIY website faster, easier, and painless-er with this 9-step workshop. We’ll cover everything from choosing a domain to branding basics so you can set things up right the first time. 

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